Rita Ora Shoots Madonna’s New Material Girl Campaign in London

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Rita Ora is the new material girl. The singer joins cool girls Georgia May Jagger and Kelly Osbourne, who also modeled for the brand created by the material girl herself, Madonna, and her teen daughter, Lourdes Maria Ciccone Leon.

Rita was personally chosen by the mother and daughter team to be the face of the label’s Fall 2013 campaign.

It's no secret that artists Madonna and Rita Ora have great admiration for each otherIt’s no secret that artists Madonna and Rita Ora have great admiration for each other

For the campaign, Rita was photographed at some iconic places in London, such as Buckingham Palace and Big Ben, wearing Material Girl apparel, footwear, and accessories.

In an interview with Marie Claire, Rita said, “‘We shot the campaign around London and it was such a fun campaign to do because those were the kind of clothes that I would buy before I was doing any singing and [they are in] that same price range.”

Check out the behind-the-scenes video of the shoot:

Here’s a preview of the dresses that are part of the collection:

Material Girl's Fall 2013 marketing campaign featuring Rita OraMaterial Girl’s Fall 2013 marketing campaign featuring Rita Ora

Rita is photographed atop a double-decker bus in LondonRita is photographed atop a double-decker bus in London

Rita takes to the streets of London in her debut fashion campaign, "Material Girl Hits London"Rita takes to the streets of London in her debut fashion campaign, “Material Girl Hits London”

The collection consists of fun clothes and accessories that have a tinge of ’80s influence. Loving the dresses you’ve seen so far?

Credit: PR photo from Material Girl supplied by WENN

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