The best way to describe Jeremy Scott’s first runway show for Moschino Fall 2014 is “fast fashion” — not in the Forever 21 sense but in the literal sense that fast food and junk food were the sources of inspiration for the collection.
Check out the sweet, salty, and starchy pieces from the Moschino Fall 2014 collection below, and tell us if you’re lovin’ them or not.
Moschino Fall 2014 McDonald’s dress
Ronald McDonald and his golden arches were reinterpreted as the Moschino heart design on Chanel-like suits and quilted handbags.
The iconic golden arches were reconfigured as the label’s iconic heart design
A Hershey’s chocolate bar wrapper dress was twisted around a cocoa-skinned Jourdan Dunn.
A mink bathrobe coat in McDonald’s signature colors
Dresses with potato chip bag prints were so true-to-life that we could practically hear them crinkling as the models walked in them down the runway.
Red quilted McDonald’s handbag
Jeremy Scott perfectly encapsulated Moschino’s playful approach to fashion, but the question is this: will this mass consumer culture fashion be appreciated by its haute couture clientele, or will it be regarded as unfulfilling as the zero nutrition value food that it drew inspiration from?
Dress made in collaboration with American beer brand Budweiser
Moschino Fall 2014 Budweiser dress
Moschino Fall 2014 potato chips dress
Moschino Fall 2014 Froot Loops dress
Moschino Fall 2014 sour candy dress
Moschino Fall 2014 gummy bear dress
Moschino Fall 2014 cheese puffs dress
Moschino Fall 2014 popcorn dress
Jourdan Dunn rocks Hershey’s chocolate bar wrapper dress
Moschino Fall 2014 cheese crackers dress
Fashion you want to sink your teeth into
Moschino Fall 2014 Cheetos dress
A long red dress featuring Cheetos print
Moschino Fall 2014 nutrition facts dress
A bride looks ready to get married in a nutrition facts dress
Katy Perry and Anna Dello Russo were two of the front-row attendees who ate everything all up.
Katy Perry even modeled (while being booed) a head-to-toe Moschino look for the show.
Katy Perry, Jeremy Scott, and Anna Dello Russo at the after-party for the Moschino Fall 2014 fashion presentation held during Milan Fashion Week in Milan, Italy, on February 20, 2014
Anna Dello Russo, on the other hand, was already wearing the McDonald’s sweater dress, which she paired with Adidas Originals x Jeremy Scott open-toe sneaker boots from Jeremy Scott’s own Fall 2014 collection.
Anna Dello Russo departing the Moschino Fall 2014 fashion presentation at Milan Fashion Week in Milan, Italy, on February 20, 2014
Katy Perry apparently loved Anna Dello Russo’s look so much that she wore the same sweater dress and handbag combo to her very next public appearance.
Katy Perry and Girls’ Generation at the U-Express Live 2014 press conference at Saitama Super Arena in Saitama, Japan, on March 2, 2014
Who do you think wore the McDonald’s look better?
Credit: SIPA / KIKA / star.press / Kento Nara / Future Image / WENN