Jeremy Scott Serves Up Junk Food Dresses for Moschino Fall 2014

The best way to describe Jeremy Scott’s first runway show for Moschino fall 2014 is “fast fashion” — not in the Forever 21 sense but in the literal sense that fast food and junk food were the sources of inspiration for the collection. Ronald McDonald and his golden arches were reinterpreted as the Moschino heart design on Chanel-like suits and quilted handbags. A Hershey’s chocolate bar wrapper dress was twisted around a cocoa-skinned Jourdan Dunn. Dresses with potato chip bag prints were so true-to-life that we could practically hear them crinkling as the models walked in them down the runway.

Jeremy Scott perfectly encapsulated Moschino’s playful approach to fashion, but the question is this: will this mass consumer culture fashion be loved by its haute couture clientele, or will it be regarded as unfulfilling as the zero nutrition value food that it drew inspiration from?

Check out the sweet, salty, and starchy pieces from the Moschino fall 2014 collection below, and tell us if you’re lovin’ them or not.

Moschino Fall 2014 McDonalds dress

Moschino Fall 2014 McDonalds dress 1 Moschino Fall 2014 McDonalds dress 2 Moschino Fall 2014 McDonalds dress 3

Moschino Fall 2014 Budweiser dress

Moschino Fall 2014 Budweiser dress 1

Moschino Fall 2014 potato chips dress

Moschino Fall 2014 Froot Loops dress

Moschino Fall 2014 sour candy dress

Moschino Fall 2014 gummy bear dress

Moschino Fall 2014 cheese puffs dress

Moschino Fall 2014 popcorn dress

Moschino Fall 2014 Hershey's dress

Moschino Fall 2014 cheese crackers dress

Moschino Fall 2014 cheese crackers dress 1

Moschino Fall 2014 Cheetos dress

Moschino Fall 2014 Cheetos dress 1

Moschino Fall 2014 nutrition facts dress

Moschino Fall 2014 nutrition facts dress 1

Katy Perry and Anna Dello Russo were two of the front-row attendees who ate everything all up. Katy Perry even modeled (while being booed) a head-to-toe Moschino look for the show. Anna Dello Russo, on the other hand, was already wearing the McDonald’s sweater dress, which she paired with the adidas Originals x Jeremy Scott open-toe sneaker boots from Jeremy Scott’s own fall 2014 collection.

Katy Perry Jeremy Scott Anna Dello RussoKaty Perry, Jeremy Scott, and Anna Dello Russo at the after-party for the Moschino fall 2014 fashion presentation held during Milan Fashion Week in Milan, Italy, on February 20, 2014

Anna Dello Russo Moschino Fall 2014 showAnna Dello Russo departing the Moschino fall 2014 fashion presentation at Milan Fashion Week in Milan, Italy, on February 20, 2014

Katy Perry apparently loved Anna Dello Russo’s look so much that she wore the same sweater dress and handbag combo to her very next public appearance.

Katy Perry McDonalds dressKaty Perry and Girls’ Generation at the U-Express Live 2014 press conference at Saitama Super Arena in Saitama, Japan, on March 2, 2014

Who do you think wore the McDonald’s look better?

Credit: SIPA/KIKA/star.press/Kento Nara/Future Image/WENN

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